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OCR: TABLE A CHALLENGES UNIQUE TO THE SOFTWARE INDUSTRY Software Development Characteristics Management and Leadership Challenges Industry growth, maturation totransition from technical, R&O approaches to management to a more versatile, business-focused managt hent perspective. ** Balance the need for structure and process control in software development with the need for Mex bility and inform ality, "Manage the increasing integration between hardware and software design, development, and product marketing strategies. Transparent product *: Emphasize more effective product planning, decision making, and communication processes development process · Define and enforce more visible metrics and accountability for completion of software development milestones houstonlish more frequent and visible progress review mechanisms across the development effort. Minimal design constraints " Define dlear management objectives and product "vision" for software development efforts to improve management discipline in leading and directing critical product development efforts { ainstitute more visible and formal management processes for reviewing and approving potential product en hatcements Efficient versus innovative "Emphasize sidose tight' management approaches that facilitate flexibility and creativity development Within clearly defined boundaries + Establish mechanisms to recognize, reward, and leverage technological innovations and break: ichighs "Continue developing "technical/scientific" career paths as an avenue to promote and retain key technological leaders WVirtual development process Quickly define critical skill competency requirements for new product development efforts and enlist qualified people regardless of their physical or organizational location. + Emphasizerapid project team formation and start-up; ""Develop more globally focused culturally sensitive, "remote" management and leadership capabilities. # Indicase use of information systemsand groupware tools to facilitate team communication and derisico making Transition to profit-centered % increase demands for basic business literacy and management capabilities (strategic business business models planning, financial management, product marketing, customer relations! ``Workeffectively in cross-functional business environments. `Manage strategic business partnerships and external technology supplier relationships.