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   ocr: TABLE A CHALLENGES UNIQUE TO THE SOFTWARE INDUSTRY Software. Development Characteristics Management and Leadership Challenges industrygrowth, maturation Transition from technical, R&O approachectot management TO: as moce: versatile, business-focused management perspective, Balance the: peed for: structure and processcontrot in software development with: the need for lextbility andi informality, Manage thei increasing integration between hardware and soitware design, development and productmarketing strategies. Transparent product Emphasize mores effective: product planning decision making, and ...